Bromberg Consulting

our work: case studies

TapIn Bay Area / New Product Launch

The Company

California Newspapers Partnership operates as a newspaper publishing company. The company publishes daily newspapers, weekly newspapers, and real estate/automotive guides.They developed a regional specific iPad app to deliver local content, featuring news, events, special interest stories and more. The first application was targeted for the Bay Area.

The Objective

To create a compelling and differentiated brand for the iPad app. Extend the brand into the user experience, user interface and all launch related deliverables.

The process included:
  • Identification of target audiences
  • Competitive review
  • Focus groups
  • Brand strategy development
  • Naming
  • Identity development
  • User interface design
  • Launch plan
  • Website & social media
  • Advertising – print & online
  • Public relations