TapIn Bay Area / New Product Launch
The Company
California Newspapers Partnership operates as a newspaper publishing company. The company publishes daily newspapers, weekly newspapers, and real estate/automotive guides.They developed a regional specific iPad app to deliver local content, featuring news, events, special interest stories and more. The first application was targeted for the Bay Area.
The Objective
To create a compelling and differentiated brand for the iPad app. Extend the brand into the user experience, user interface and all launch related deliverables.
The process included:
- Identification of target audiences
- Competitive review
- Focus groups
- Brand strategy development
- Naming
- Identity development
- User interface design
- Launch plan
- Website & social media
- Advertising – print & online
- Public relations
