Univfy, Inc. / Startup Launch
The Company
Univfy Inc. specializes in the development of evidence-based prediction tests for fertility patients, helping women and their health care providers better assess their chances of having a baby from IVF treatment. These prediction tests are available on a web platform that delivers immediate, personalized results at the point of decision-making.
Working at the intersection of predictive sciences, information technology and consumer health, this Silicon Valley-based company is improving clinical care while advancing the field of reproductive medicine. Univfy was founded in 2009 by two respected Stanford University professors in statistics and infertility who developed a novel approach to predicting live birth outcomes using in vitro fertilization.
The Objective
As the company gained market presence in the provider community, leadership was ready to focus on a consumer launch. The objective was to refresh the brand and create a compelling positioning and brand presence that would resonate for the consumer as well as the provider.
The process included:
- Organization assessment
- Competitive review
- Brand strategy development
- Brand identity modifications
- Key messaging development
- Website redesign
- Online banner ads
- Tradeshow booth and collateral
